I'm running on two parallel lines departing from the same point. During daytime I'm a co-manager at Product Plus a design and development firm while during the night I'm feeding my sketchbook with ideas and drawings of irrational objects.
At my position, as chief executive, I mainly reply to emails, meet clients, plan charts, apply price quotations, pay suppliers and take care of the company's cash flow, but at the end of the day and sometimes even a bit during it I let myself go wild.
I let myself think of useless objects, products with no economic justification or extreme technological innovation, products with no defined end user or cost effective bill of materials. Just things which interest me, 3D printed postcards, neon light constructions, biological toys or interactive dinnerware. I'm thinking of new scenarios for familiar items: can we break intentionally a kitchen plate into pieces of light? Is it optional to send anything by post which has a stamp on it? Or can we make tree leaves play music?
Some of the ideas can be short texts describing a thought, others I'm sketching up, ideas which keep bugging me will get 3D life as a CAD model maybe even rendered or 3D printed. Sometimes they find their way into exhibitions or try to get crowdfunded. For me it’s the conflict between the start point, where an idea looks amazing, and the process, when you realize it doesn’t work, so you sketch again, model, abandon , sketch again and eventually you surprise your self by the unknown end result. The Fonhandle was un-funded Kickstarter nonsense product later to be copycat by Chinese manufacturers and sold by on line platforms,which enable me for the first time to buy my own designed product which I've never produced. A neon sign for retrospective design exhibition saying "Shine Like You Can" evolved into a table top neon light fixture, which I've modeled by using a glow stick, later to understand that the flow of the glowing liquid inside the transparent tubes can look great as a video clip.
I can try explaining to my clients and partners why every project requires some head scratching period, but there is no professional term for it and for sure no budget or a place for it on the gantt chart. A bit like dr. Jekyll and mister Hyde but much more like a tree, that rather than growing from the roots upward is actually growing in both directions at the same time, I'm trying to connect between the two opposites, both of which I need for sustaining myself.
- Co-manger at Products Plus (PP), design and develop agency, based in Tel Aviv (Israel) and Munich (Germany). The company focus on products ranging from medical devices to consumer electronic.
- Design Team Leader, developing conductive-textile based pressure sensor for monitoring and treatment of bedsores (pressure ulcer). Establishment of product and system from core idea into full production lines in Singapore and China, including embedding the system in the US, 2009-2013.
- Graduate with honour, The Industrial Design Department at Bezelel, Academy of Art and Design (B.Des ) 2008.
Awards and Grants:
The Israel Museum, Jerusalem - Sandberg Research and Development Grant - “Biological-Digital Platform”,2014.
Polanski Award - Outstanding thesis Project Design “My Toys of Illness” 2009.
Carmel Award - New approach on “Tactile City” 2007.
Industrial Design, Pre Academic program at Bezalel academy of Art and Design 2012-2015.
Interaction Design Hands On (IDHO), Holon Institute of Technology along with Michal Rinot. 2010.
Algorithms as Interactive Design Tool, along with Dr. Michael Fink at Bezalel. 2009.
Device for Seeding and Culturing Microbiological Organisms for Learning, patent pending, co-inventor. (WO 2010/004569 A2).
System and Method for Rapid Data Collection from Pressure Sensors In a Pressure Sensing System, , co-inventor, patent pending. (IB2011051016).
Catheter Add-On and Methods of Producing and Using Same, , co-inventor, PCT stage. (IB2014065713).
“Awards” - The Vitrina Gallery, Tel Aviv, Israel. 2015.
“Decoded” - Holon Design Museum, Tel Aviv, Israel. 2012.
”Priscopective” - Artist House, Tel Aviv, Israel. 2012.
“Conductive Textile Research” - TechTextile, Frankfurt, Germany. 2011.
“Toy Retrospective Exhibition” - Tel Aviv, Israel. 2011.
“Bonanza” - Milan Design Week, Milan, Italy. 2010.
“The Technological Experience Show” - The Port Gallery, Tel Aviv 2011.
Press (Main, Digital & Print)
MindCet - “Kids, Want to play with Germs?” 2015.
Room 404 - “Germo”, Interview. 2015.
Mako- “Germo”, Review. 2015.
GeekTime- “Germo”, Review. 2015.
The Huffington Post – Fonhandle, Video Review. 2014
DesignBoom – Fonhandle Review. 2014.
Reddit - Fonhandle, Review (3p. discussion) 2014.
Daily Mail, LoughingSquid, ReDesign, Technabob, Odditymall, Crunchbase, Ohgizmo and other +45 sites worldwide – Reviews, 2014.
Ha’aretz – Toys of Illness, 2009.
Co - Manager at: